Planning FrontABM programs
Services

What Planning Front does

Planning Front runs coordinated account-based programs for planning and forecasting software vendors. You get context with every lead, not just a name and an email.

01

Account-based programs

Coordinated outreach to a named account list.

Give us the accounts that matter and we map the buying group, find the right contacts and run coordinated, account-specific outreach across the people who influence the decision.

  • Buying-group mapping
  • Account-specific messaging
  • Account-level reporting
02

Event and webinar registrations

The right attendees in the room.

We promote your webinars, roundtables and events to the roles you want there, confirm registrations and follow up afterwards so attendance turns into pipeline.

  • Targeted invitations
  • Registration and reminders
  • Post-event follow-up
03

B2B lead generation

Qualified conversations with the accounts you want.

We research the accounts that fit your offer, reach the right people with relevant, personal outreach and pass you the ones who want to talk. You get names, context and a reason for the conversation, not a list of cold contacts.

  • Account and contact research
  • Personal outreach sequences
  • Qualified hand-offs with notes
04

Content strategy

Content that sales teams actually use.

We plan and write articles, guides and comparison pages around the questions buyers ask before they talk to sales, and build them so they rank and get shared internally.

  • Topic and keyword plans
  • Long-form guides
  • Sales-enablement pieces
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