Planning FrontABM programs
ABM programs

ABM programs for planning and forecasting software vendors.

Planning Front runs coordinated account-based programs for planning and forecasting software vendors. You get context with every lead, not just a name and an email.

Named account listExample
AccountBuying groupStatus
Summit Retail Group6 of 7 mappedengaged
Falcon Aerospace3 of 4 mappedmeeting
Lakeshore Credit4 of 6 mappedresearching
Oakline Manufacturing6 of 6 mappedreplied
Our work

Services built around your pipeline

Planning Front is a account-based marketing agency working with planning and forecasting software vendors. Programs can combine any of the services below.

01

Account-based programs

Coordinated outreach to a named account list.

Give us the accounts that matter and we map the buying group, find the right contacts and run coordinated, account-specific outreach across the people who influence the decision.

  • ✓ Buying-group mapping
  • ✓ Account-specific messaging
  • ✓ Account-level reporting
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02

Event and webinar registrations

The right attendees in the room.

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03

B2B lead generation

Qualified conversations with the accounts you want.

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04

Content strategy

Content that sales teams actually use.

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Who we work with

Who this is for

Planning and forecasting software vendorsSales leadersRevenue operationsPartner and alliance teams
Process

Four steps

01

Discover

A working session on your market and goals.

02

Plan

Channels, messaging and success measures agreed.

03

Run

We execute and adjust weekly.

04

Report

Results reviewed together every month.

Our approach

The way we work

Simple rules we follow on every engagement.

Personal, not mass

Outreach is written for a role and a company, never blasted.

No long lock-ins

Programs run month to month once the first phase is complete.

Easy to opt out

Every message makes it simple to say no, and we honour it straight away.

FAQ

Common questions

What counts as a qualified lead?

We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.

How do you contact prospects?

Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.

Can you work with our CRM?

Yes. Leads can be delivered into most CRMs or as files with the fields you use.

Let’s plan your next program

Send a short brief and a person will reply with ideas and next steps.

Contact Planning Front